E-commerce businesses need to ensure that their online shop is constantly relevant, showcasing the newest styles to attract customers. However, putting together an outfit from numerous articles as well as planning and setting up photoshoot after photoshoot both take a lot of time, and are very costly.
Looklet's solution to this is to help fashion retailers and brands create high quality on-model imagery. Their product offers a virtual dressing room for e-commerce companies that enables them to put together different looks on models and style them, even after the photoshoot has already taken place. This makes it easy for retailers and brands to show off new products at speed and at scale.
The way it works is that Looklet sets up an industrial studio at a location of choice to capture images of the clothes that retailers and brands sell. Then, the retailers and brands are able to create different looks in Looklet’s software, where they can choose from many or several different models in various poses and facial expressions. All the clothes from the photoshoot as well as images from previous photoshoots are stored and available to use for new style creations by the retailers.