Transforming retail companies from the supply chain to the customer experience

Purchase decisions can be an arduous task when a customer's choice is complicated by individual requirements and budgets. That's why consumers are flocking to retail companies that have leveraged AI to make the purchase process a pleasure!

AI and deep learning bring retail companies momentous insights on customers and profound new ways to support improved customer experience. AI can bring ease of personalization, enhanced logistics and more sustainable manufacturing processes optimized for less waste. The potential of AI to improve processes from the supply chain to the storefront drives efficiencies and speed, critical to keeping retail companies competitive.

How to add value to every part of your retail operation with AI

E-commerce has moved into the mainstream as an expected way for retailers to sell their products, and the digital customer journey has become a major imperative for all retail companies today. Retailers spend a lot of time analyzing customer activity, behavior and opinions so they can improve the customer experience and their product offerings.

But transaction histories and surveys will only tell you so much. Understanding the actual customer sentiment around your brand and products is an increasingly important lever to improving customer experience across touchpoints. Using that sentiment to tweak services and products, enhance personalization and improve delivery services is the path to revenue for retail.

As we make investments in technology and learn how to put artificial intelligence in stores, we want our people to... be part of the process

Doug McMillon, Walmart CEO

Sentiment analysis, emotion detection, visual search, personalization and recommendations are all use cases where deep learning can add huge amounts of value. Intelligent task automation, support for demand forecasting and better resource allocation are other areas where AI and deep learning can impact operating models for retailers. These use cases can make retailers more efficient, resilient and better able to serve customers.

Peltarion has expertise with a variety of proven use cases that can be applied to retail. The Peltarion Platform is set up to support deep learning methods, operationalize AI and enable non-experts to both understand and apply the deep learning process.

02/ Read about the use case methods within retail