Press release /

Former H&M AI Executive joins Peltarion’s quest for scalable AI

September 27 2021/6 min read

    Earlier this month, deep learning cloud platform Peltarion and AI evangelist Errol Koolmeister decided to align their paths towards the common goal of enlightening large organizations on what it truly takes to implement and scale AI initiatives.

    Having shaped the Data Science and AI practice as the Head of AI Foundation at H&M Group, Errol Koolmeister is now an experienced AI Leader and Advisor. He is dedicating his time to enabling AI-driven transformation across large organizations.

    In the intersection of this newly formed partnership, Errol Koolmeister’s in-depth understanding of the complexity organizations face when scaling AI meets the groundbreaking technology and user-oriented platform shaped by Peltarion. Together, the two parties are more empowered than ever in guiding large organizations towards preparing for, implementing, and maintaining profitable and efficient AI transformation.

    “Today, most companies should be able to progress from 0 to 10 AI use cases and generate some value from that. The real problems come when you want to do 100 or 1000 use cases and truly harness the value of AI. Technology then becomes essential, and you need to think of the concept of a platform to get it to scale."

    Errol Koolmeister

    Meeting Enterprise organizations where they need to be met

    As an industry leader and inventor at the core, Peltarion is very enthusiastic about this partnership and the invaluable knowledge it unlocks. The Peltarion platform was built to allow existing industry and domain experts to work freely and actively with advanced technology to create perfect-fit applications for their specific needs. Without needing to spend valuable time and money on outsourcing AI projects or getting stuck in the bottle-neck of internal project queues.

    “Technology is only part of the equation. Ultimately, the only way to make the technology scale is through organization and execution. From an enterprise perspective, it is as important to know the organizational and change management aspects as it is to understand the AI technology itself."

    Luka Crnkovic-Friis, Founder and CEO of Peltarion

    As one of their first joint initiatives, Errol and Luka will host a knowledge series in video and podcast format, where they address and discuss key hinders to AI adoption during 7-minute episodes. The series “How to solve Enterprise AI” is being recorded and will go live on October 7, 2021.

    For more information on the series, contact:

    Susanne Björkman, Product Marketing Manager at Peltarion, via +46 (0)70 594-0107 or

    About Peltarion

    Peltarion is a leading AI innovator with its head office in Stockholm. The first platform “Synapse” was released in 2004, and since then, Peltarion has helped companies and organisations like NASA, Tesla, Dell and Harvard to benefit from AI. The vision for Peltarion is to make AI accessible and affordable to more people and create a platform where people can work with AI without needing the skills of a data scientist, is a step towards this vision. Among the Peltarion customers, you will find doctors fighting cancer, carmakers optimising battery power, curators identifying moods in music, farmers keeping their crops secure. And the opportunities to do more expand every day.