Press release /

Alenka signs with Peltarion to streamline music labelling

May 17 2021/2 min read

    Alenka Media is a global player that provides customised background music, in-store radio, soundscaping and digital signage solutions for the hospitality and retail industries, through its proprietary cloud network.

    The Peltarion platform is an operational no-code AI platform that allows its users to build, train and deploy deep learning models at scale and at speed. Peltarion users can build models based on image, text, tabular or a combination of data types, making the platform flexible and agile to meet customers’ needs.

    About the project

    The motivation for signing with Peltarion came from Alenka Media’s music division’s need of streamlining the process of sorting incoming and existing music catalog’s tracks. Going forward, Alenka Media will leverage the Peltarion platform’s image similarity and classification capabilities to build AI models for labelling and classifying tracks, with the goal of having an automated and precise flow that supports and empowers musicologists currently conducting the task.

    “Alenka Media is committed to creating the best possible music experience for its clients, and we believe AI can enable our team in taking what they do well, and improving it even further. Peltarion’s platform allows our musicologists to use AI in developing custom models that actually work, without the need for software engineers, and in a fraction of the time and cost of trying to do it ourselves.”

    Anish Trivedi, President & CEO of Alenka Media

    About Peltarion

    Peltarion is a leading AI innovator with its head office in Stockholm. The first platform “Synapse” was released in 2004, and since then, Peltarion has helped companies and organisations like NASA, Tesla, Dell and Harvard to benefit from AI. The vision for Peltarion is to make AI accessible and affordable to more people and create a platform where people can work with AI without needing the skills of a data scientist, is a step towards this vision. Among the Peltarion customers, you will find doctors fighting cancer, carmakers optimising battery power, curators identifying moods in music, farmers keeping their crops secure. And the opportunities to do more expand every day.