Emergent bias

Emergent bias occurs after some time when a product is launched and used in the market due to the continuous change in the environment of the product such as social norms in the world.

Example: A certain social media account plugin in an app might be useless when people stop engaging that social media tool.

A certain social media account plugin in shown with red

How to prevent emergent bias

You can track:

  • The trends in the data and how your data changes over time.

  • How the conditions in the broader world change over time such as cultural norms, societal values or technological trends. Then understand how these changes affect your model.

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