Four years ago, digital marketing expert Gary Vaynerchuk boldly stated that “The single most important strategy in content marketing today is video.” Since then, video has only become a bigger and bigger force in creative productions, from small content producers to giant productions. This trend, which seems unstoppable, has profoundly impacted the music industry, because overlaid on nearly all these videos are songs. And choosing the right soundtrack for a video can be an enormous undertaking for creators.
To address this need, Epidemic Sound has built a platform where people can search for music and license it for videos. Key to that mission is creating a match between what people are looking for and what they find as consistent and accurate as possible.